PRSA Nebraska Recognizes Excellence in Public Relations, Marketing, and Communications at 2024 Paper Anvil Awards
PRSA Nebraska recently recognized the very best in public relations, marketing, and communications professionals in Nebraska through its 2024 PRSA Nebraska Paper Anvil Awards.
Brandi Paul, corporate communications strategist for HDR, emceed an event honoring the awardees in December at The Venue at Highlander Accelerator. Over 150 professionals and students attended the event to celebrate as 36 different applicants took home awards through 127 submissions entered into 33 professional and student categories.
“These awards highlight the critical role of effective public relations across public, private and non-profit organizations,” said 2024 PRSA Nebraska President Jeremy Maskel, APR, chief communications officer at Omaha Public Schools. “Projects demonstrate the professional best practices and high ethical standards that are the cornerstones of PRSA and PRSA Nebraska.”
The complete list of winners can be found below. The gala event was sponsored by Truescope, Lukas Partners, Envoy, Emspace + Lovgren, and planit, inc.
PROFESSIONAL CATEGORIES
Entries in professional categories were scored on a scale of 100 with entries receiving 85 points or higher receiving an Award of Excellence and entries receiving an Award of Merit for scores ranging from 65 to 84.99 points. Entries listed in bold were the top scoring entry in their respective category.
Community Relations
Awards of Excellence
Omaha Public Schools, Omaha Public Schools Superintendent Search
Emspace + Lovgren, College World Series Event Rate Parking Campaign
Awards of Merit
Lukas Partners, Outlook Enrichment Hosts Adaptive Events for Blind and Visually Impaired
NFM, Teacher Rug Giveaway
Avant Solutions, Where History & Harmony Meet: Music at Miller Park’s Remarkable 2024 Season
Buffett Early Childhood Institute, We Care for Kids, Por Todos Los Niños
Reputation/Brand Management
Awards of Excellence
Emspace + Lovgren, Center for Nutrition & Health Impact Brand Launch
Awards of Merit
UNMC, Subject Matter Experts Campaign
Meyocks, Farm Credit Services of America: Land Value Insights, Expertise and Education
Lukas Partners, UScellular Encourages Consumers to Participate in Global Day of Unplugging
Events & Observances
Awards of Excellence
Buffett Early Childhood Institute, 2023 Thriving Children, Families, and Communities Conference
Arbor Day Foundation, Arbor Day 2024 PR Campaign
Lukas Partners, UScellular Gives Back to Local Communities Through Gift of Connection
Emspace + Lovgren, Art & Soup 2024
Awards of Merit
Emspace + Lovgren, Breaking the Silence 2023
OBI Creative, Pinnacle Bank Championship Refresh
Swanson Russell, Ribbon Cutting and Sustainability Award Event for Propane Education & Research Council
NFM, Teacher Rug Giveaway
Avant Solutions, Where History & Harmony Meet: Music at Miller Park’s Remarkable 2024 Season
OPPD, OPPD Community Resource Fair
Public Service
Awards of Excellence
SCORR Marketing, Clinical Trials For All
Buffett Early Childhood Institute, We Care For Kids Survey
Marketing Consumer Products
Awards of Excellence
It’s All Stories, Total Solar Eclipse Book
Bailey Lauerman, Bosch Night Vision Has Evolved
Bailey Lauerman, Boosting Engagement for On The Border’s $10 Endless Tacos
Meyocks, Farm Credit Services of America’s 2024 Cash-Back Dividends Campaign
Marketing Business to Business
Awards of Excellence
Bailey Lauerman, The Social Media Minute
Bailey Lauerman, Flagstar Bank Mortgage Tech Accelerator
Awards of Merit
Buildertrend, Bridging the Construction Labor Gap with Buildertrend
Internal Communications
Awards of Merit
Hudl, 2024 United Way Campaign
Lozier Corporation, Lozier Leaders: Building and Delivering Messages that Matter
Integrated Communications
Awards of Excellence
Meyocks, Farm Credit Services of America’s 2024 Cash-Back Dividends Campaign
It’s All Stories, Total Solar Eclipse Book
Bailey Lauerman, Bosch Night Vision Has Evolved
LeAnne Morman, All Roads Lead to Florence: The Florentine Players’ PR Strategy Shines Bright
Bailey Lauerman, Boosting Engagement for On The Border’s Endless $10 Tacos
Emspace + Lovgren, Omaha Streetcar on Track
Buffett Early Childhood Institute New Website Launch Campaign
Bailey Lauerman, Flagstar Bank Mortgage Tech Accelerator
OBI Creative, EmPOWERing Employee Development with OPPD Level Up Leadership
Awards of Merit
Lukas Partners, Scooter’s Coffee Enters National Spotlight with Scooter’s Coffee Frisco Bowl
Buildertrend, Launch of Buildertrend Purchasing
Media/Press Kits
Awards of Excellence
Emspace + Lovgren, Malcolm X Nebraska Hall of Fame Induction
Emspace + Lovgren, Center for Mental Health Ribbon Cutting
Awards of Merit
Emspace + Lovegren, One Year of Discovering, Together
Lukas Partners, Scooter’s Coffee Enters National Spotlight with Scooter’s Coffee Frisco Bowl
Editorials/Op-Ed Columns
Awards of Merit
Arbor Day Foundation, Corporate Climate Action Op-Eds
Swanson Russell, Beef Checkoff’s Investment in Research Provides Invaluable Promotional Roadmap
Avant Solutions, Where History and Harmony Meet: Music at Miller Park’s Remarkable 2024 Season
Podcasts
Awards of Merit
Buildertrend, “The Building Code” Podcast
Blogs
Awards of Merit
Arbor Day Foundation, Arbor Day Foundation Stories Page
Buffett Early Childhood Institute, Early Years Matter Blog
FNBO, Cashology
Buildertrend, Buildertrend Blog
Websites and Smartphone/Tablet Applications
Awards of Excellence
Buffett Early Childhood Institute, Buffett Early Childhood Institute Website Redesign
Emspace + Lovgren, Omaha Heritage Preservation Website
Emspace + Lovgren, The Kim Foundation Website Redesign
Awards of Merit
RDG Planning & Design, RDG Planning & Design’s Website Redesign
HDR, Keep Omaha Moving Website Refresh
Webcast/Webinar
Awards of Excellence
SCORR Marketing, Reengaging Webinar Participation Through LinkedIn Live
Awards of Merit
Buildertrend, AI Secrets for Builders
Word of Mouth Marketing
Awards of Merit
LeAnne Morman, All Roads Lead to Florence: The Florentine Players’ Word-of-Mouth Marketing Wins Over Audiences
Social Media
Awards of Excellence
Arbor Day Foundation, Hashtag #ArborDay Campaign
Bailey Lauerman, Elevating Luxury: The Farnam’s Social Media Transformation
Awards of Merit
Buffett Early Childhood Institute, Buffett Early Childhood Institute Social Media
Bailey Lauerman, Building Thought Leadership: Flagstar TPO
OBI Creative, Wired for Success: Miller Electric’s Social Media Evolution Focuses on Employee Stories and Omaha Community Influence
FNBO, 31 Days of Joy
Swanson Russell, JLG Ag Social Media Launch
Influencer Marketing
Awards of Excellence
Bailey Lauerman, Bosch eBikes Influencer Campaign
Bailey Lauerman, Elevating The Farnam Through Influencer Engagement
Bailey Lauerman, Bosch AAPEX + Sphere
Bailey Lauerman, Bosch Night Vision Has Evolved
LeAnne Morman, All Roads Lead to Florence: The Florentine Players Build Awareness with Influencers
Awards of Merit
FNBO, The Savvy Sagittarius
Bailey Lauerman, Boosting Bar Traffic with DFW Influencers
Buildertrend, “A New Way to Work” Campaign
Video
Awards of Merit
OBI Creative, Spotlight on Success: Leveraging Short-Form Video to Highlight Employee Wins and Company Culture at Miller Electric
FNBO, Small Business
Buildertrend, “Behind the Business” Video Series
Lozier Corporation, The Story of CASI
Publications
Awards of Excellence
Emspace + Lovgren, Best Life Mental Wellness Zine & Safety Plan Toolkit
Emspace + Lovgren, Monumental Momentum
Awards of Merit
Swanson Russell, CBB The Drive Newsletter
HDR, Council Bluffs Interstate System Project Look Book
Annual Reports
Awards of Merit
Meyocks, Farm Credit Services of America’s Annual Community Impact Report
Print Promotion
Awards of Excellence
Emspace + Lovgren, Step Up To Quality Coaching Binder
Created In-House
Awards of Excellence
Women’s Fund of Omaha, Sexual Health Vending Machine Project
Arbor Day Foundation, Yes to Arbor Day Campaign
Special Projects
Awards of Excellence
Arbor Day Foundation, The Canopy Report: How America Sees Trees
Women’s Fund of Omaha, Paid Sick Leave for Nebraskans: Petition Turn-In Press Conference
STUDENT CATEGORIES
Entries in students categories from students in Public Relations Student Society of America (PRSSA) were scored on a scale of 100 with entries receiving 75 points or higher receiving an Award of Excellence and entries receiving an Award of Merit for scores ranging from 50 to 74.99 points. Entries listed in bold were the top scoring entry in their respective category.
Total Marketing Campaign (Student Only)
Awards of Merit
Jacht Agency, Nebraska Department of Banking and Finance
Media Relations (Student Only)
Awards of Excellence
MaverickPR, Table Grace: The Musical
Branding (Student Only)
Awards of Excellence
Jacht Agency, MiCubed
Events (Student Only)
Awards of Merit
UNO PRSSA, “Zooming and Booming” District Conference
Social Media (Student Only)
Awards of Excellence
MaverickPR, University of Nebraska at Omaha MaverickPR International Programs
Awards of Merit
Jacht Agency, Nebraska Extension: Ambiguous Grief and Loss Project
Video (Student Only)
Awards of Merit
Jacht Agency, Jacht Recruitment Campaign
Print Materials/Publications (Student Only)
Awards of Excellence
Jacht Agency, College of Journalism and Mass Communications
Awards of Merit
MaverickPR, CommUNO Magazine
DEI & Social Justice Projects (Student Only)
Awards of Excellence
University of Nebraska Lincoln-Bateman Team, Culturs Magazine: “See Yourself” Campaign
BEST IN SHOW
Professional Best in Show
It’s All Stories, Total Solar Eclipse Book
Student Best in Show
University of Nebraska Lincoln-Bateman Team, Culturs Magazine: “See Yourself” Campaign
CHAPTER SERVICE AWARDS
Professional of the Year
Kathleen Al-Marhoon, APR, Omaha Steaks
Special Achievement in Public Relations
Scooter’s Coffee
Nebraska Chapter Service Award
Gina Pappas, Pappas Marketing Communications
Community Service Award
Nonprofit Association of the Midlands
Newcomer of the Year
Collin Adler Ruane, Nebraska For Us
Media Partner of the Year
Kalé Searcy, KETV
